Almost all trends in recent months in SEO are associated with the growth of user requirements for content quality, changing user behavior in search, significant technological development of search engines and their desire to keep the user at home.
The main events of search engine optimization in 2019 are updates of search engines.
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Yandex introduced Vega, made search hyperlocal, launched Yandex.Kew and Yandex.District. Google improved processing of natural language users and long and voice queries, launched the BERT algorithm.
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The most important trend in SEO is the real ability of content to satisfy a user’s request.
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SEO content is no longer about cheating. Compliance with a certain number of key queries is no longer so important, the real satisfaction of the user’s information needs comes to the fore, which will require in-depth analysis of the psychology of the target audience.
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The importance of content authority is growing, and it is important for the user not only to solve their problem, but also that this solution be proposed by a recognized specialist in the field, which may provoke a gradual departure of generalist copywriters from the SEO market in the coming years.
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Focus on the introduction by indexers of additional interactive elements in the search results (search wizards, quick answers blocks and carousels)
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âSearch enginesâ struggle with other sites for users has intensified. âSearch engines are actively launching services, filling them with SERPs and poaching traffic to them, which adds a headache to SEOs. âTheyâre having to adopt new approaches aimed not only at attracting but also retaining the user.
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The first step is to analyze the behavior of mobile users in search and on the site, for example, less even distribution of clicks in the results, increased requirements for the information content, the use of voice search, which means the need to optimize for long low-frequency queries.
Separately, you should pay attention to mobile and voice search. It is important for search engines that the user can find the necessary information from any device.