Yandex Direct has introduced two new ways to optimize video advertising: by inspection or transition to the site.
The update will allow you to specify the desired result from interacting with the video, which will be a signal for the system to purchase advertising.
Searches
You’ll get the most impressions with a full video screening, suitable for advertisers who want to engage audiences and increase brand awareness.
Transitions
You get impressions that end in clicks. Algorithms will strive to get quality clicks, after which the user will spend more than 30 seconds on the site or visit other pages.
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Media campaigns of all types of optimization participate in a single auction, one campaign will work only one way to optimize the impressions of video ads, for creatives for different types of tasks will have to create different campaigns.
It will be necessary to configure the optimization method at the stage of choosing a strategy for a media campaign.
Important. The default is search optimization.