In Yandex Direct media campaigns, it became possible to place a banner in Yandex.Navigator for iOS and Android devices.
The Navigator banner is a pay-per-thousand display advertising format, an effective way to tell motorists about products or services while traveling around the city.
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How the banner works:
A banner with a short advertising message appears when the car reduces the speed to 0 km / h.
If you click on the image, it opens a Turbo page with additional information and a CTA button, and you can automatically go to the site, order an incoming call or submit a request online.
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Customization of impressions:
The banner display in the Navigator is configured according to the user profile.
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Taken into account:
geolocation
sex, age and income
marital status, profession
interests
data from Yandex, Metrics and Yandex, Audience
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Limitations
Keyword targeting is not available.
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You can collect a segment of those who saw the banner in Yandex.Navigator, and later show them ads on other sites.