The effectiveness of promotion depends largely on the content. It is often very difficult to know which of the posts will come, so rely on the interests of the audience: your account subscribers and competitors.
Conduct an audit of your account: determine what subscribers like and what to refuse; optimal length of posts, format and more.
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Analysis of competitors
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Competitors can be found by geolocation, hashtags, in search engines.
It is not necessary to analyze the content of social networks of all competitors: not everyone will have high-quality material.
For a detailed analysis of social media content, find your engagement competitors.
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If your competitors know how to engage followers with content, they have a lot to learn.
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Analysis of TOP posts
Instagram feed ranks based on user experience – the more often
the subscriber likes, comments, saves posts, writes to Direct and so on, the higher Instagram raises posts in the subscriber’s feed, and the person more often interacts with the brand.
It is worth analyzing the top posts by comments and likes for 3 months to understand which content better stimulates subscribers to interact with the user.
a competitor’s account.
Analyzing Instagram posts on comments will help you find topics that followers like to chat about.
TOP by likes – which pictures are more liked by competitors’ subscribers.
Before you analyze the content of the blog by likes – check the account
Competitor for the likes.
If a competitor uses rubrics, you can also analyze them and understand which ones are most interesting to subscribers.