Many companies are afraid to use video advertising, but in vain.
Let’s find out what myths about video advertising is better not to believe.
Video ads are expensive.
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It is often said that video advertising is only for large brands. Let’s look at the figures – the cost per view of advertising (CPV) in the market ranges from 30 kopecks to 1.5 rubles. Compared to PPC advertising, it is very cheap. In some topics (for example, in real estate), the cost of clicking in PPC advertising can reach 2000-3000 rubles. At this price of contact, it will be impossible to reach a large number of people.
The effectiveness of video advertising is difficult to measure.
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It’s not. One way of evaluating it is a brand elevator. Most systems do research for free when they meet certain advertising budget requirements, so if you invest a certain amount of money in advertising, the advertising platform will do that research for free.
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What’s the essence of the brand lift?
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Two audiences are surveyed. The first audience is people who have seen your ad; the second is people who have not seen your ad; the users answer a question without any motivation, that is, they are not rewarded for participating in the survey; if the audience that has seen the ad lists your brand several times more often than the audience that has not seen the ad, then you can talk about the effectiveness of the ad campaign.
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You can also track conversions through Google Ads.
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Here are a few tips for you if you decide on video advertising:
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If the campaign is aimed at increasing the memory of the brand, then in the first
You have to show the logo and the product in a video, and if you want to get involved, the first few seconds should grab the audience’s attention.
Try to use personalized targeting to target your audience.
For outreach campaigns, using short non-skip formats would be a good solution.