If you have not been to the advertising office of VKontakte for a long time, then know: data on conversions on the site has been added to the advertising office, and statistics on communities have been added to the application.
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It’s now convenient to evaluate the effectiveness of specific ads in a campaign and monitor community subscriber engagement.
Details:
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Using the VK pixel in the advertising office are tracked
Conversion actions of users on your site.
Registration/add to shopping cart/registration – 19 conversion options are available for tracking.
The pixel will store information about the actions, even if the user did nothing on the first transition – conversion tracking will be active for a week.
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Conversion data will be displayed in the advertising cabinet in the statistics table to immediately assess which ad brings sales and which is better to disable.
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Also in the mobile application Vkontakte appeared community statistics.
Literally “on the go” is available all the information on coverage, messages, engagement and activity of subscribers – not only for the public as a whole, but also for individual records.
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If you are promoting a community, you will immediately see the contribution of advertising: for example, how many new subscribers learned about you from the ad.