Recently, it became possible to replace a business card in Direct with a more interactive format – an organization card.
In it, the user will see more information about the company and can quickly perform an important targeted action.
In order for such a card to appear in ads, it is necessary to link them to the organization from the Directory.
What is the usefulness of the organization card:
the card of the organization in the ad is a convenient and visually beautiful alternative to the business card;
All data about the organization on the card are systematized, and the user can easily find the information he needs about the company, call or build a route by clicking on the map, as well as see photos and reviews.
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And another plus: if your organization is already in the Directory, then you can pull up all the information about it in Direct in a couple of clicks, and you no longer need to fill in the business card.
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Thus, in comparison with a business card, an organization card can be much more informative, which is especially useful if you do not have a website and from the ad you lead to it.
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Ads with an organization card can be displayed instead of a business card on the search for Yandex and Yandex.Maps.