Do not forget about the adaptability of the site when promoting it in Google.
Google tags websites with a mobile-friendly token.In 2015, Google introduced a mobile-friendly ranking algorithm for mobile SERPs.In 2019, it launched mobile-first default indexing for all new domains.
For a site to be successfully promoted on Google, you need it to be perfect for viewing on mobile devices.
What a website needs to be mobile successful:
⠀
All content should match the desktop version (do not remove titles/texts/illustrations from responsive design); convenient font sizes, buttons, application forms, should not be horizontal scrolling.
Maximum download speed on mobile devices
CSS, JavaScript and images are not blocked (often closed style sheets cause low positions in Google, Google bot mistakenly reads information about the lack of responsive design).
No pop-ups.
⠀
We advise you to configure Google Accelerated Mobile Pages (Google AMP) for your site. This is a technology that allows you to quickly create a responsive version of your site using ready-made templates that will load from Google search results instantly, despite the speed of loading pages of the regular version of your site.
If the site is written in CMS, you will have to find and configure a ready-made plugin that converts the site into an AMP version; if the site is not written in CMS, then write an AMP version using documentation. In the Google search results in the Google Chrome browser, a lightning icon will appear from mobile devices near your site and the site will open directly from the results.
⠀
AMP pages are marked in the issuance of the rocket symbol, which makes them more visible to users. The implementation of AMP will immediately affect traffic dynamics from Google. AMP is suitable for any project, because AMP templates can implement any functionality.