Search ads.
The banner above the tips in the Yandex search bar became available to everyone.
With the help of a banner, you can talk about your offers to interested users.
The banner above the hints is the new place to display ads on the search, and it appears first in the list of prompts to the query.
When a user enters a search query, a sadge helps them formulate their question faster, which is an algorithm that determines the most likely next word in a query and offers the person a list of clues.
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The banner allows you to get +5% of the traffic to the one that your ad receives in the first place of the premium display.
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The algorithm selects the ad on the most likely search prompt and shows it only if the message is highly relevant to the user’s query.
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Impressions in tips do not affect the calculation of the CTR of the first place in the results, so increasing coverage while maintaining the number of clicks will not affect the quality ratio.
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The placement option is completely automatic. The algorithm selects for displaying ads with high CTRs, rates per click, quality ratios. You can easily get an ad into the hints by improving the effectiveness of advertising.
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Statistics are recorded in premium impressions (Special placement).