Popular flash mobs.
50,000 subscribers are free.
The first was the Burger King.
By May 1, they had released real-life kebab perfume.
SYandex Advertising NetworkY went on to play on what we sorely miss: meeting friends, warm summer evenings, outdoor outings, and give it all the look of perfume, inviting us to recall painfully familiar smells.
This post became the most popular in the account and allowed it to grow from 30 thousand to 80 in one day!
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This trend was picked up by other brands: MegaFon, Red and White, Stoloto, AliExpress. It turned out a whole flash mob.