Advertising data will become even more transparent.
Yandex is the first Russian company to receive compliance certificates for its advertising traffic management and measurement platforms according to the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) international technology standards.
IAB Tech Lab has established that Yandex ad impressions, visible impressions and click measurement for banner and video advertising comply with IAB and MRC standards and norms on desktop, mobile web and applications.
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In July, advertisers buying ads on Yandex will be able to analyze data compared to other global advertising platforms.
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For Yandex customers, this means that advertising data will become even more transparent, and Yandex advertisers can now receive independent reports from Mediascope.
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Advertisers will be able to be sure that advertising contacts were fraud-free and with a guarantee of visibility by international standards. For Russian technology players, this is a signal that you can enter new markets with certified products and technologies and count on trust around the world.