Facebook: Update
On Facebook, you can now look at statistics that show how comments on posts affect increased reach and engagement.
So far, Facebook is only showing statistics to a few page administrators, and to see them, click “Get more information.”
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The statistics are displayed as a percentage, the data is collected in 28 days.
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The fact that comments are one of the most important metrics in the ranking of publications, Facebook began to talk in 2017.
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The update will help page owners understand how comments contribute to the distribution of content, and more effectively build an advertising strategy.