Yandex Direct: Update
In Yandex, Direct has updated the system for working with semantics.
Auto-targeting will soon become a major tool because it helps save time on key phrases.
The company revised the list of similar settings and thought about how to remove additional relevant phrases and make campaign management easier and more transparent.
Now additional relevant phrases and auto-targeting in Yandex Direct are responsible for automatic work with semantics and help quickly target advertising to the right audience.
In two weeks, Yandex will close additional relevant phrases.Be sure to check campaigns and enable auto-targeting, so as not to lose additional ad impressions and conversions.
Use of auto-targeting – the system allows you to work out all the necessary semantics as efficiently as possible and save resources at the start.
Advertisers have the opportunity to run ads with a minimum set / without key phrases. i.e., you need to write only ad texts and set a bet per click.
The system indexes ad text and product pages and displays it in response to relevant search queries and a suitable target audience on the networks.
The percentage of errors and cases when the system misinterprets the meaning of the request is minimal.
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In mid-July, in the search query report, synonyms will change their name, instead you will see semantic matching / word matching, which will make the statistics more transparent and allow you to better evaluate the system.
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What is semantic correspondence
In response to a user’s query, Yandex search selects results not by literal, but by semantic, that is, semantic, correspondence to show a complete list of suitable answers.
Ads can be displayed on queries that match the meaning of your key phrase.
Selected synonyms can be examined in the report and add irrelevant options to negative phrases, which allows you not to miss any wording of targeted queries and gives about 15% of additional clicks.