In Yandex Direct, you will be able to view analytics on calls from various advertising campaigns at no additional cost, and the update is currently being tested in a closed beta.
To start collecting statistics on calls in Direct you need:
Add an organization from the Directory to the Directory and obtain the rights of a representative or owner to it.
When creating or editing your ad in Direct in the settings, select a phone number for collecting statistics issued by Yandex.
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You can now collect analytics from ad calls using Yandex. Telephony or calltrucks. The update is aimed at small businesses, for whom calls are one of the most important signals that advertising is working.
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Yandex. Direct continues to develop its small-business platform, testing pay-per-conversion options, adding different phone numbers for ads, and collecting click-through statistics on those numbers, making advertising even more predictable for the advertiser.