Talk about the skills of a successful online marketer?
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Knowledge of the basics of marketing is as much a discipline as economics, history. Start with the classics, read the authors: Kotler, Trout et al.
When you study the basics, you will understand that the main marketing goals are: sales, retaining the company’s market share.
Therefore, a marketer is a strategist who can:
• Analyze the market
• Review the product
• Analyze the audience
Choose tactics
▪ Implement the project
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Learn the tools that can be used to analyze
For example, market analysis: PESTLE external factors, capacity and share, dynamics, seasonality. In competitor analysis: 5 Porter forces, SWOT, Benchmarking
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Analytics
Understanding the metrics that have been affected by marketing activities. We’re not talking about private metrics like click-through rates in Yandex.
If you want to increase sales, the obvious indicator is the number of sales, and then understand how sales increased. Do an analysis of 6 sigma, customer return, percentage of repeat purchases, customer base structure and profit share in each segment.
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And then you can start learning advertising tools, and all 4 things are always done.
If you run PPC advertising, you need to analyze the market, the product, the audience, the competition, and then be able to analyze how much conversion was from advertising and through which campaigns.