Experts from AKOS and Interium analyzed more than 330 of the largest communities of VKontakte, Facebook, Youtube, Instagram and Odnoklassniki to estimate the share of active audience in the Russian-speaking part of social networks.
Key findings
• The most active audience gathers on Instagram: on average, more than 2% of followers interact with posts
Slightly more than 1% of users react to videos on YouTube
Active audience on Facebook does not exceed 0.3%, in Odnoklassniki and VK – 0.06% / 0.05%
Reaction depends on the type of content. For VK and Odnoklassniki, entertainment communities with humor or quotes lead the way.
VC users like posts about popular musicians.
Facebook users are popular with the accounts of politicians, activists and pop stars. Instagram attractive accounts of cosmetic brands, fitness trainers and politicians
In Youtube, the most active audience at entertainment videos with humor, jokes, pranks and life hacks