How it works
And who is she helping?
Yandex Advertising Network
RFL is a Yandex Advertising Network, which is a contextual ad that links content to where it is displayed, for example, adverts for aluminum greenhouses will be displayed on sites about cottages and garden plants, and will not be broadcast on the outerwear store.
Yandex Direct has hundreds of thousands of partners, and they can advertise on their sites by analyzing and juxtaposing context. In an online sportswear store, you won’t see products being sold from a nearby supermarket; you’ll see ads selling new fitness equipment.
Yandex Advertising Network has three specializations in which it distributes its functions:
The behavioral functionality of Yandex is analyzed on your queries, what action you were going to do. For example, you typed in a search engine query for action: “jump with a parachute” or “buy a washing machine.” Yandex Advertising Network instantly remembered you and began to offer you a lot of advertising campaigns about their many thousands of partners. Thematic functionality is also built on your queries on the topics in the search box of Yandex. For example, “healthy food.” Everything! Until you enter new queries, Yandex will show you all sorts of advertising shortcuts about them about the site, we recommend you to sell it again, but you did not have a great opportunity for this site.
But we also want to point out that each niche has its own advertising products that deliver better results for less investment, and in order to shock your business, you need to do a lot of research, from niche and product to analyzing the success of your competitors.
There are niches and products that Yandex Advertising Network is contraindicated and vice versa, there are companies that it will help like no other.
- Yandex’s behavioral features are analyzed by asking you what action you’re going to take, for example, if you searched for “parachute jump” or “buy a washing machine,” the RFL instantly remembered you and started offering you a lot of advertising campaigns from its thousands of partners.
- Thematic functionality is also built on your queries by topic in the search box of Yandex, for example, “healthy eating.” Everything! Until you enter new queries, Yandex will show you all sorts of advertising labels about healthy eating sites.
- Remarketing is an opportunity to sell your product again to visitors who for some reason have been on your site, but left without buying. The possibilities of this tool are very large. And if you have not tried to work with them, we recommend!