For media campaigns in Yandex Direct, all advertisers have become available non-skip videos up to 15 seconds long, which allow you to better convey the message of the brand to the target audience.
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Why would brands do that?
It’s known that in 15 seconds, users can focus on a product, and non-skip videos of this length have a high level of screening at least 62% VTR.
How does it work?
In the interface, when creating or editing a creative, the advertiser can select the “Non-Shipped Video” setting.
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Non-skippable videos are more expensive than regular ones, so Yandex Direct will instantly restructure the bid forecast for participation in the auction and tell you the prices that are enough to place the format according to the new setting and selected targeting.