Uploading advertising costs to Yandex. Metrics became easier. Right in the Metrics interface, you can link Google Ads to the Google Ads office in a couple of clicks, so that the statistics on this system appear in the expense report and ROI.
The ad spend and ROI report allows you to visually compare spending, CPA, conversion, ROI and DDR of all the advertising channels that drive traffic to a site. You can add expenses from any ad system to the report, It is important that links to them are marked with UTM tags. You can download advertising costs manually, via API or through a connector. And for Google Ads, you can also directly connect spending data.
From Google Ads to the Metric will get data on spending and clicks by day. It is important to adjust the tracking template in Google Ads for your goals, to view the statistics in detail as you need. Update the data will be daily, and disable their transfer at any time.To view the ROI or DRR ads, you need to transfer to the Metric revenue data, you can use e-commerce or transfer income along with the data about achieving the goal. Plus, the service allows you to manually count income not only on orders on the site, but also on calls and offline conversions you can transfer them at any time.
- From Google Ads, the Metric will get spending and clicks by day. It’s important to customize the Google Ads tracking template to your goals so you can look at the statistics in as much detail as you need, update the data daily, and turn it off at any time.
- To see ROI or DRR ads, you need to send revenue data to the Metric, you can use e-commerce or transfer income along with goal data, plus the fact that the service allows you to count income not only from orders on the site, but also from calls and offline conversions from CRM.
- To start transferring costs from Google Ads, you need to have ads in Google Ads marked with UTM tags.
- You can set up a connection in the Metrics interface in two simple steps:
- In the counter settings, open the “Data Download” tab, find the “Download Expenses” option and click on the Google Ads logo.
- Log in to your Google account and select the appropriate advertising cabinet.
- How to transfer expenses from other advertising systems
- You can download a file with expenditure data manually, connect one of the connectors or configure data transfer over the API.