The App Annie platform analyzed the mobile preferences of Generation Z (zoomers).
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Generation Z is a third of the world’s population, and the annual spending of this age group is estimated at $ 143 billion. 98% of Gen Z use smartphones, and their first smartphone they average at the age of 10 years.
Main findings:
98% of representatives of Generation Z use smartphones, and their first smartphone they average at the age of 10 years Tik-Tok and Snapchat became leaders in the buzzers In the 3rd quarter of 2020, the highest growth of active users of Generation Z was observed in the areas of doping or finance – their number increased by 60% compared to the 3rd quarter of 2019, the involvement of buzzers in non-gaming applications is 20% more than in the category of users 25 + 30% of the time Generation Z spends on casual puzzles.
- 98% of Gen Z users use a smartphone, and they get their first smartphone at the age of 10.
- Tik-Tok and Snapchat became leaders in buzzers
- In Q3 2020, the highest growth of Gen Z active users was observed in the areas of doping or finance – their number increased by 60% compared to Q3 2019.
- Involvement of buzzers in non-gaming applications is 20% more than in the category of users 25+
- Generation Z spends 30% of its time on casual puzzles
- Casual arcade Among Us!, where players need to communicate and team up to find a traitor among the group, has become the third most popular game in the world for Generation Z.