We are preparing advertising campaigns for Black Friday.
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State of emergency in Russia will come on 27.11.20, but in many stores discounts are valid all week, or even a month.
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According to Black Friday Global:
The hour of peak activity of buyers in emergency falls on 12:00 days On average, 1 participant in sales in Russia accounts for 3.7 purchased goods Russians plan to spend online and in stores 8589 rubles.
The most popular categories are clothing, shoes, electronics, cosmetics and perfumes, household appliances.
- The hour of peak activity of buyers in the emergency falls on 12:00
- On average, 1 participant of sales in Russia accounts for 3.7 purchased goods
- Russians plan to spend online and in stores 8589 r.
So in a few weeks:
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Make sure that the site is ready for the influx of visitors (test servers on the load, check the 404th error) Maximize the user’s path from order to payment (accelerate registration, shorten the order form, set up autocomplete) Choose products that will be discounted (focus on your statistics). Remember that you need to be ready for the hype and make sure that the goods do not suddenly run out of stock. For greater effect, you should reduce prices by at least 20%. If you are not ready for such discounts, prepare gifts for you, then you will select the advertising base for the next day.
In a week:
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Place announcements of sales in social networks, messengers and mailings Add countdown timers to the site and in advertisements Launch word of mouth to inform potential customers about the sale (to motivate users to talk about you, you can offer a discount for repost)
On X-Day:
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Work not only on sales, but also on engagement and reach. Offer to play a game, take a quest, watch a creative video.
Even if everything went well, do not relax. You can make money on additional sales – prepare profitable offers for those who did not have time to take advantage of the discount on Black Friday.
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Also, it’s New Year’s Eve, build a base of active customers and launch warming advertising campaigns, remember Cyber Monday (January 25, 2021), Valentine’s Day and gender holidays.
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Good sales!
- Make sure that the site is ready for the influx of visitors (test the servers for load, check the 404th error)
- Minimize the user’s journey from order to payment (accelerate registration, shorten the order form, set up autocomplete)
- Choose products that will be affected by discounts (focus on your statistics). Remember to be prepared for the hype and make sure that the goods do not suddenly run out of stock.
- Determine the size of the discount. For greater effect, it is necessary to reduce prices by at least 20%. If you are not ready for such discounts, prepare gifts / bonuses for the next purchase.
- Run a warming-up ad campaign, so you build a base of potential buyers that you need on X-Day.
- Place announcements of sales in social networks, messengers and mailings
- Add countdown timers to the site and in advertisements
- Run word of mouth to inform potential customers about the sale (to motivate users to talk about you, you can offer a discount for the repost)
- Work not only on sales, but also on engagement and reach. Offer to play a game, take a quest, watch a creative video.