So, you know, there’s an advertising law that says what products you can’t advertise over the Internet, and Yandex takes those laws and imposes the same restrictions.
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gambling (casinos, bookmakers, etc.) alcohol explosive devices (exclusion of pyrotechnics) weapon copies of branded medical supplies (but not all) goods that are prohibited for remote sale (jewelry, medicines) drug substances sites not for people (HS).
- gambling (casinos, bookmakers, etc.)
- alcoholism
- explosive devices (excluding pyrotechnics)
- weapon
- copy
- smoking accessories
- medicine (but not all)
- goods that are prohibited for remote sale (jewelry, medicines)
- drugs
- Non-human sites (HS) may include questionnaires, pyramid schemes
- policy
A simple way to check if there are restrictions on your product or service.
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In the search engine, type “hunting rifle” and see the results. If you see ads (marked “Advertising”), this topic is not prohibited.
If there is no advertising, and immediately there is an organic issue, then this topic is prohibited and advertising for such a key request will not work.
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For example, an airgun is no longer considered a weapon, it has PPC advertising, but an airgun is considered a weapon and cannot be used to create advertising campaigns.
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If you’re working with a competent team, they’ll be able to advertise even prohibited products and services, but you have to be smart about it.