Advertising on Search
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Showed by a response to a specific user request
The task of advertising – point to get into the user’s request
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In fact, the task of advertising on search is to show an ad to a potential client, which is as similar as possible to his request.
Therefore, it is necessary to make a cross-minus between phrases so that a specific ad shows up for a specific query.
Online advertising
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The user may have typed a search query before, but now he is doing other things on his computer or reading information on similar topics The task of advertising in the Networks is to distract a potential customer from their interests and shift his attention to an advertisement.
Therefore, different semantics are used in networks:
Direct inquiries
Information requests
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The main purpose of advertising in networks – maximum coverage of interested audience Cross-minusovka, narrowing of phrases by operators do not need General lists of negative words from search also can not be used in networks – you narrow the coverage. We recommend to minus homonyms (example, cardigan – a sweater. fur coat – salad and outerwear) Headlines and texts should not be relevant to the key phrase, but should reflect the pain of your target – the task is to catch your attention!
- It doesn’t show up on the user’s direct response. You may have searched before, but now you’re on your computer doing other things or reading information on similar topics.
- The task of advertising in the Networks is to distract a potential customer from their interests and shift his attention to an advertisement.
- Advertising on networks works for those who choose a product or who are already going to buy it.
- The main purpose of advertising in networks is the maximum coverage of the interested audience
- Cross-minus, narrowing phrases operators do not need
- Common lists of negative words from search also can not be used in networks – you narrow the reach. We recommend to minus homonyms (for example, cardigan – sweater, fur coat – salad and outerwear)
- Titles and texts should not be relevant to the key phrase, but should reflect the pain of your target – the task is to catch attention!