I’m sure many of you have been thinking about how to show your ads to your competitors on social media, so let’s see if that’s possible.
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Initially, Instagram and Facebook itself do not have such a feature, unlike Vkontakte, where you can easily set up ads for members of other communities, Facebook seems to protect the data of its users. But then what do we do if we really want to catch the eye of an audience of more popular competitors?
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For this task, there are so-called parsers that gather audiences from the right communities and profiles. With Facebook, only 1 such parser works, called pepper.ninja.
How it works.
Inside the program you specify the pages you need, from where you want to sparr to the audience Next convert user IDs into phones and e-mail addresses Then upload the data to the advertising office of FB
Everything looks very rosy, but what’s the catch?
The Instagram API is closed, so data is uploaded only for business profiles, that is, for those who indicated their contacts in the “means of communication” section Of the total volume found by the audience, it will turn out to convert only about 10%.
Is it worth hoping for an audience of competitors?
In general, this method can be used, but it is best to parse different competitors, and then make a look-a-like on this database, rather than just showing ads on it.It is even better to upload the database of your customers to the office, because many forget about them, everyone wants to squeeze someone out of the competitors. And use retargeting and look-a-like on them.And of course, it is important to work correctly with audiences according to interests, this can give much greater results with less headache.
- Inside the program you specify the pages you need, from where you want to spawn the audience.
- Convert user IDs to phones and email addresses
- Then upload the data to the advertising office FB
- Instagram API is closed, so data is uploaded only for business profiles, that is, for those who indicated their contacts in the “means of communication” section.
- Of the total volume found by the audience, only about 10% will be converted.
- And of course, you very much depend on the quality of the audience of competitors, because they do not have 100% of customers sitting there, it may well be a twisted audience.
- In general, this method can be used, but it is best to parse different competitors, and then do on this database look-a-like, rather than just show ads on it.
- It’s even better to upload your customers’ databases to the office, because many people forget about them, everyone wants to squeeze someone out of the competition, and use retargeting and look-a-like on them.
- And of course, it’s important to work properly with audiences of interest, it can yield much greater results with less headache.