Yandex has launched new ways to track the effectiveness of the site.
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Now there’s a goal to send forms and clicks to a phone number or email, and in order for that purpose to start collecting statistics, you just have to turn it on in the Yandex Metrica interface, and now you don’t have to edit the site code, you don’t have to come up with the right settings.
There’s also a goal to move to instant messengers, so if you have a button on your site to go to the instant messenger, you can easily start tracking those interactions.
What’s the use?
If you promote a site in paid advertising systems, it makes sense to check whether it brings you targeted visitors – those who are interested in your offer and would like to contact you.
To properly assess the effectiveness of advertising, it is important to track all the actions of visitors who talk about their interest – from clicking on “Details” in the product card to placing an order.