Brief findings from the TrustRadius team to help plan marketing strategies in 2021.
In the last year, there’s been a massive disconnect between shoppers and marketing, and the popularity of chatbots, online events, targeting has led to no one wanting to be sold.
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In numbers:
90% of shoppers say they are unlikely to respond to non-personalized messages and cold calls95% of people will ignore emails93% cold calls90% chatbots81% targeted ads57% notifications about online events
- 90% of shoppers say they are unlikely to respond to unpersonalized messages or cold calls
- 95% of people will ignore emails
- 93% – cold calls
- 90% – chatbots
- 81% Targeted Advertising
- 57% – Notifications about online events
The gap between buyer and marketing is widening. 42% of sellers believe this is an effective marketing strategy, but only 10% of buyers will respond to a chatbot.
There is also a gap in attitudes towards online events: 63% of sellers believe that holding digital events is effective, while 57% of buyers say they are unlikely to respond to an invitation.
What’s more, 53 percent of people think there are too many virtual events, and about 50 percent have received more than four digital invitations.
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The statistics to change the strategy:
About 2 in 5 shoppers believe that there is too much advertising on the Internet38% of respondents are annoyingAbout 25% of shoppers consider social media advertising an invasion of privacyAbout 1 in 3 would prefer to receive targeted than non-social media advertising13% of shoppers find online advertising convenient16% like when advertising is personalized
What do you pay attention to?
User reviews are among the three most reliable and influential sources of information when making a purchase decision. Sellers underestimate the importance of content reviews by about 61% and exaggerate the number of stars of product quality by about 2 times. 46% of sellers use reviews as a way to attract their customers. Of these, the vast majority (86%) work with one or more websites with reviews on a paid basis.
- About 2 in 5 shoppers believe there is too much advertising online
- 38% of respondents are annoyed by advertising
- More than 25% of shoppers consider social media advertising an invasion of privacy
- About 1 in 3 would rather receive targeted than non-social media advertising
- 13% of shoppers find online advertising convenient
- 16% like it when ads are personalized