We suggest diluting the slow entry into the working rhythm with a cup of fragrant hot tea, and slowly read what trends in SMM are preparing for us in 2021.
On the surface, the following trends:
⠀
Vertical, short content remains on the line (storyz, TikTok, Instagram Reels) — social networks will continue to actively develop this format. So deepen your skills in this direction Podcasts — their number is growing and will grow, as well as their audience AR and VR (masks, virtual assistants in 2021 will become more widespread in their use, along with almost the opposite trend — natural content. Thanks to it, it has become so popular TikTok, there are now many sincere bloggers. And the explosion of popularity of this social network brings more information (social networks in the direction of social networks, social networks will be more engaged in the social networks for the sake of social networks, we are now using social networks for the social networks, so many more online).
- Vertical, short content remains on the line (storysis, TikTok, Instagram Reels) — social networks will continue to actively develop this format.
- Podcasts – their number is growing and will grow, as well as their audience
- AR and VR (masks, virtual assistants) – their use in 2021 will become more widespread
- And along with that, the almost opposite trend is natural content, which has also made TikTok so popular, and it’s where there’s a lot of sincere, genuine bloggers, and the explosion in popularity of this social network.
- Personalization in communications (mailing through services and chatbots). Chat bots are already firmly embedded in many areas of business, and in 2021 they will probably be used by almost all of them.
- Gamifications (games, interactive content) – “fun for fun” will lose ground.
- E-commerce in social networks is gaining momentum — all social networks are actively developing their capabilities in the direction of online shopping.
- The focus of one-off interactions with top bloggers will shift to long-term collaboration, and already many businesses say that it brings more engagement from both the influencer and more effect in sales.
- We’re going to have online activities that we’ve all been used to during the pandemic for a long time. Have you ever heard of Zoom? Services and social media will continue to evolve this direction, providing new mechanisms for implementation.