Sticky-player is a new mechanic of video content, where you can swipe the video into a small window in the lower left corner.
At the same time, the play does not stop, and the viewer can close it at any time.
Marketers assure that this innovation is not boring to the consumer, and therefore allows the user to remember the product and, possibly, purchase it.
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Familiar with the main findings of the study from Rambler Group, GPMD and GFK Russia:
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66% of study participants pay attention to sticky-player
Men are better at remembering content than women.
Sticky player turned out to be a young audience up to 44 years old
After adding the sticky format to the regular player on the portal “Rambler” visibility increased by 15%, and inspections of videos increased by an average of 10%
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Pros of sticky-player (according to the audience): unusual format, easy to manage, the ability to continue working in multitasking mode and unobtrusiveness.
Cons: Obstacles when reading text content and frequent technical interference.
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The Sticky player has already become a standard mechanic in the European and American video markets – it is used by such large companies as Facebook, YouTube, CNN, Eurosport and others.
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In the Rambler Group, a video of this format appeared in the spring of 2019 on the Rambler portal.