Quarantine is actively making changes, and now the audience is paying more attention to online activities.
Outdoor advertising operators feel a decrease in customer activity, and the only segment that continues to grow is online advertising.
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Consider the most current types of video advertising:
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In-stream
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Very close to TV advertising format: the commercial is embedded in the video streaming player and can be shown before (pre-roll), during (mid-roll) or after (post-roll) of the main video, as well as when the pause-roll mode is removed.
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Plus: Inventory is provided by video content platforms. Advertisements are displayed at the moment the user has launched the video and is ready to receive the audio. Using the format for promotion, the advertiser can control the viewer’s ability to skip the video immediately or five seconds after launch or make the video non-skippable.
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??? Out-stream
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Native promotional video that is broadcasted inside the content (for example, in the text of an article) or masquerading as it. Videos of this format are played automatically, but the sound is often turned on when the user wants it.
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Plus: This format is considered less annoying as it does not interrupt
user path.
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The amount of video content that you can embed in-stream videos is limited. Out-stream does not require video content – just place the player on the site page.
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When using out-stream, it is possible to broadcast videos on social networks or on the principle of View-To-Play (“played if you want to play”).
Video is played only when more than half of the player is in the visible zone of the screen, which helps to avoid cheating views and searches in video ads.
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??? Rewarded video
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Motivated video advertising in mobile applications: the user himself decides to view the commercial, and for inspection receives in-game currency or other privileges.
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Plus: With the help of rewarded vide, games, applications from the segments of fitness, health, dating, media are monetized.