How to bring the site to the top 10 for targeted queries in Yandex
Yandex increased the importance of commercial and behavioral ranking factors
in the position of sites in search.
Now they directly affect the ranking, so we offer a checklist that will help improve the effectiveness of the site.
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It is important to understand that the commercial factors of the site greatly affect the confidence of buyers, who should help, not prevent the visitor from making a purchase.
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Add full and detailed contacts: clickable phone number, official name, branch addresses, travel scheme and so on.
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Write detailed information about the company: details, history, advantages, licenses and certificates.
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Make it convenient to choose products from the catalog.
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Add a description of all products.
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Make the most convenient form for placing an order.
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Do not forget about the terms of delivery and payment.
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Do not forget about the conditions of return and guarantees.