Blog
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Yandex Metrica: important events
Read more: Yandex Metrica: important eventsThe most important events in the life of the service
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SEO: Current trends
Read more: SEO: Current trendsContent quality, search queries, and technological development – what impact these factors have on SEO.
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Google Ads: Update
Read more: Google Ads: UpdateYou should know if you are working with Google Ads. Google Ads has added support for the smart ROAS (Targeted ROAS) betting strategy to the betting simulator, previously only available for manual betting and Target CPA.After the updates, it will be easier for advertisers to evaluate the effectiveness of the campaign, for example, to track…
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Yandex Direct: video advertising
Read more: Yandex Direct: video advertisingYandex Direct has introduced two new ways to optimize video advertising: by inspection or transition to the site. The update will allow you to specify the desired result from interacting with the video, which will be a signal for the system to purchase advertising. SearchesYou’ll get the most impressions with a full video screening, suitable…
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Optimal budget for PPC advertising
Read more: Optimal budget for PPC advertisingWhat’s important to consider
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Yandex Advertising Network: a new widget
Read more: Yandex Advertising Network: a new widgetWidget with recommendations of internal content of the site and native blocks



