Blog
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Yandex Direct: an organization card instead of a business card
Read more: Yandex Direct: an organization card instead of a business cardConvenient and effective alternative to the card.
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While everyone is home: what to do in Yandex Direct
Read more: While everyone is home: what to do in Yandex DirectWhat to do in a pandemic to save your business and customers
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Useful planning tools for SEO specialists
Read more: Useful planning tools for SEO specialistsWe present a selection of plugins for Google Chrome, which will make the work of SEO professionals easier. ColorZillaWhy: You can choose the color of any element of the page and clearly show what color a particular element should be.⠀Serpstat Website SEO CheckerWhy: To quickly analyze the entire page or site.⠀Search the current siteWhy: In…
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Yandex Direct: clicks, impressions, conversions!
Read more: Yandex Direct: clicks, impressions, conversions!Clicks, impressions, and now conversions! In the current economic situation, it is especially important to use the advertising budget effectively.⠀Therefore, Yandex Direct today launched a new option in beta testing – “Pay for conversions”, which will help you to invest in achieving the most important goals.⠀Advertisers who want to join the test can submit a…
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Generation Z: Who are they?
Read more: Generation Z: Who are they?Generation Z is expected to make up to 40% of purchases this year.These are people born in the 2000s, a generation that has already begun to earn and spend. As you rethink your strategy, add a new target audience: your younger siblings.They may be hard to take seriously, but they are the ones who have…
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Instagram: The new sticker
Read more: Instagram: The new stickerRussian Instagram has launched a new sticker for stories “Support small business”. A package with a heart inside is needed to help small businesses attract new customers and stay in touch with existing ones.⠀Using the “Support smal business” sticker, users of the service can mention accounts of local companies and make it possible to preview…
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Targeting: Audience Choice
Read more: Targeting: Audience ChoiceCompetent social media advertising will help optimize the advertising budget and increase conversions / applications at a minimum price.Consider the top audience for the target. Existing customer baseIt is a gold asset of companies that have collected phones or email clients.How to use: come up with a special offer specifically for your customers and show…

