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Yandex is buying its share in Yandex Market from Sberbank and will implement a new strategy for the development of e-commerce services, in particular, the integration of the Market with other services of the company will increase. At the same time, Yandex sells its remaining stake in Yandex.Money to Sberbank to develop its own fintech…

Yandex has passed display advertising certification for compliance with the international standards of the Media Rating Council. From July 13, all banner advertising with purchases using the auction model will be switched to the new standard, and a separate section with visible impressions according to the MRC standard will appear in Yandex Direct statistics. The…

App Annie has published the results of mobile data analytics for the second quarter of 2020. Key findings.⠀The amount of time spent in mobile applications in the world increased by 40% (more than 200 billion hours spent in apps in April 2020);⠀In Russia, the amount of time spent by users in mobile applications increased by…

What will happen to e-commerce in the next 5 years? It is difficult to predict in crisis conditions, but we can talk about some trends today. A few conclusions from the presentation of Data Insight.Average growth of e-commerce from 2019 to 2024 (CAGR) will be 33.2%Market of sales of material goods via the Internet will…

Yandex Direct: Update In Yandex, Direct has updated the system for working with semantics. Auto-targeting will soon become a major tool because it helps save time on key phrases. The company revised the list of similar settings and thought about how to remove additional relevant phrases and make campaign management easier and more transparent. Now…

In Yandex Direct, you will be able to view analytics on calls from various advertising campaigns at no additional cost, and the update is currently being tested in a closed beta. To start collecting statistics on calls in Direct you need:Add an organization from the Directory to the Directory and obtain the rights of a…

YouTube has introduced a new RPM metric (revenue per thousand impressions), which will make it easier for video creators to understand how much they earn from each thousand views of their videos. When calculating the indicator, YouTube will take into account profits from different sources: advertising, YouTube Premium subscriptions, income from superchats and super stickers,…

Google Ads announces the launch of an updated campaign editor. What became available after the program update⠀1. View and mass application of recommendations from Google. tips sorted by type, it helps to understand where and how many recommendations can be applied in the account.2. Support for local campaigns3. Editing combined audiences, including adding and removing…

Yandex Direct has earned two new ways to optimize auto strategies: on the composite goals of Metrics and on several key goals. They will be appreciated by advertisers who have multiple goals in mind when setting up an ad campaign, and now you can optimize strategies for multiple key goals simultaneously, as well as for…

In The Wall Street Journal appeared a funny “exposure” bot Google. A bot named John Smith, who always places orders on the site but leaves the page without buying anything, has been looking for online stores for more than a year. Smith visits online stores with everything from kayaks to keychains, and can select purchases…