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Everyone knows that the main thing in the company’s website is convenience for the user. A good UX design costs fabulous money, but a little to save on site analytics and improvements will help the option in Yandex.View. The UX test will test the interface on real users and save money. You’ll see complex design…

A little bit about the services that will help you learn about your competitors all or almost everything. Publer is a service that allows you to monitor advertising companies VKontakte, Odnoklassniki and Instagram, VK and myTarget targeting, as well as advertising in teaser networks.Wappalyzer allows you to find out if a competitor’s site has analytics…

Talk about the skills of a successful online marketer?⠀Knowledge of the basics of marketing is as much a discipline as economics, history. Start with the classics, read the authors: Kotler, Trout et al. When you study the basics, you will understand that the main marketing goals are: sales, retaining the company’s market share. Therefore, a…

Google Ads now has an option to record and listen to calls from ads, so far only in the United States. For 30 days, calls that start after clicking on an ad or extension with addresses and phone numbers will be saved by the system.⠀To enable the record, you need to open access to the…

On Yandex, you can now compare the prices of your products to the prices of your competitors, and in your personal account (the Assortment tab), you have a report called “Competitor Prices.” With the report, you can now: Compare the prices of your products with the minimum and average prices on the Market indicated in…

Facebook is changing the Ads Manager interface, and from September, campaigns, ad groups and ads will only appear in individual tabs, not in nested groups, and there will be fewer objects on the left menu. What will change for advertisers All available actions for campaigns, ad groups and ads will be visible at any time,…

After the pandemic, 37% of all purchases went online, and 30% of retail outlets closed. Learn how to prepare your business for the new era of online trading. Step one: acceptanceCustomer expectations have changed forever. It’s now online sales as the default channel. Analysts say customers will stay online and their expectations of the digital…

Odnoklassniki: Update Odnoklassniki are becoming more and more comfortable to run ads, and there is a Business Cabinet, a single platform for managing content, promoting and attracting new customers. Now it is easier to work with the whole set of tools in the social network, because there is an additional entry point for the Odnoklassniki…

4 bots that will make life easier for your sales managers Lead qualifications are a headache for all salespeople. Out of 10 calls, only one can be targeted, and up to 70% of the time is spent on unsuccessful negotiations. The fastest and easiest way to collect customer information is to install a chatbot on…