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VKontakte:renewal VKontakte: update Vkontakte has launched a single monetization platform for content creators. Now all the tools for making money in one place. On February 1, 2021, members of the Vkontakte Advertising Network will automatically join the affiliate program, and Vkontakte will begin checking them for compliance with the updated rules.The foundation of the platform…

I’m sure many of you have been thinking about how to show your ads to your competitors on social media, so let’s see if that’s possible.⠀Initially, Instagram and Facebook itself do not have such a feature, unlike Vkontakte, where you can easily set up ads for members of other communities, Facebook seems to protect the…

Yandex has launched new ways to track the effectiveness of the site.⠀Now there’s a goal to send forms and clicks to a phone number or email, and in order for that purpose to start collecting statistics, you just have to turn it on in the Yandex Metrica interface, and now you don’t have to edit…

What to Expect from Social Media in 2021 Stories in Instagram will become the main marketing tool Social networks are more actively using e-commerce. There will be more tools to sell directly in applications Will grow the popularity of Tik-Tok Increases the popularity of live broadcasts Sales will go by the wayside, and the first…

Brief findings from the TrustRadius team to help plan marketing strategies in 2021.In the last year, there’s been a massive disconnect between shoppers and marketing, and the popularity of chatbots, online events, targeting has led to no one wanting to be sold.⠀In numbers:90% of shoppers say they are unlikely to respond to non-personalized messages and…

We suggest diluting the slow entry into the working rhythm with a cup of fragrant hot tea, and slowly read what trends in SMM are preparing for us in 2021. On the surface, the following trends:⠀Vertical, short content remains on the line (storyz, TikTok, Instagram Reels) — social networks will continue to actively develop this…

How Sberbank offered 106 companies to transfer advertising to SberMarketing and what came out of it by 2026: Chronicle, expert analysis of Maria Rodina, practical conclusions for holdings and agencies.

PQ Media’s Global Consumer Media Usage Forecast estimated how much the average American spent on all forms of media in 2020. That time went up 2.9 percent to 73 hours a week, all of which is the impact of the pandemic.The average global citizen now studies media 2.8 percent longer than before (up to 53…