Digital marketing blog — page 14

Sooner or later, every user is faced with the fact that they run out of their own photos, or you, as an expert, work on creating an advertising layout for a cold audience.Where can I get a photo?⠀We hope you know that downloading photos from Pinterest or other social networks and then posting them is…

Everyone makes mistakes, the main thing is to correct them in time and not to allow them anymore. 1. Forgot to answer the client.Someone wrote to you in the direct or on WhatsApp, you read, you wanted to answer … but then the phone rings, the boss asks for an urgent report, the colleague was…

The App Annie platform analyzed the mobile preferences of Generation Z (zoomers).⠀Generation Z is a third of the world’s population, and the annual spending of this age group is estimated at $ 143 billion. 98% of Gen Z use smartphones, and their first smartphone they average at the age of 10 years. Main findings:98% of…

Instagram integrationFacebook Integrating Instagram with Facebook Instagram Updates / Integration with Facebook Messenger⠀You can now combine Instagram and Facebook messages, but you don’t have to download Facebook Messenger.⠀You can create chats with your friends, change the background color, send reactions with emojis or a selfie sticker. To view this feature, you need to update the…

We are preparing advertising campaigns for Black Friday.⠀State of emergency in Russia will come on 27.11.20, but in many stores discounts are valid all week, or even a month.⠀According to Black Friday Global:The hour of peak activity of buyers in emergency falls on 12:00 days On average, 1 participant in sales in Russia accounts for…

So, you know, there’s an advertising law that says what products you can’t advertise over the Internet, and Yandex takes those laws and imposes the same restrictions.⠀gambling (casinos, bookmakers, etc.) alcohol explosive devices (exclusion of pyrotechnics) weapon copies of branded medical supplies (but not all) goods that are prohibited for remote sale (jewelry, medicines) drug…

Is it more effective when it comes to advertising?And this is a question that Facebook analysts have answered, and they’ve looked at how effective ads are based on how often they’re displayed.Internet marketers are used to thinking in categories of reach, but frequency (how many times each user was shown an ad) also strongly affects…

In VKontakte, you can now use the CPC payment model and the “Maximum Transitions” strategy for advertising entries without links, with a poll or attached video without a button. The pay-per-click (CPC) model helps you plan your budget better, while the “maximum transition” strategy is to avoid manual rate adjustments.The system itself chooses the optimal…

Traffic’s coming,Are there no applications? Getting traffic but no enquiries? Customers come to the site and there are no applications?Agree, this is the last thing I want to see.⠀We will publish a small checklist that will help you understand where the problem is.⠀Check if the ads correspond to the landing pages to which they lead…

Advertising on Search⠀Showed by a response to a specific user requestThe task of advertising – point to get into the user’s request⠀In fact, the task of advertising on search is to show an ad to a potential client, which is as similar as possible to his request.Therefore, it is necessary to make a cross-minus between…