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Where does the budget merge? Let’s talk about 4 non-obvious moments.⠀1.Run advertising on information requests, not working until the end of the shortest way: advertising-client. This is a constant mistake, if you collect a large pool of queries without realizing that behind each request is a visitor at different levels of purchasing decision-making, first you…

Triggermarketing Trigger marketing Today is about how to attract customers before competitors.Trigger marketing is an effective marketing strategy that competitors rarely use.In Russia, this is not very developed, but Western brands that come to the Russian market or millionaire brands are widely used.⠀The strategy comes from the Western technology of Inbound marketing, namely lifecycle marketing.The…

We suggest repeating the dictionary of the online marketer.⠀Advertising account – account, where the placement of advertising comes from.Pay traffic – the flow of users coming to the site, personal account or mobile application with advertisements.Landing is a one-page site where users go after an advertising click.Retargeting / remarketing – the return of users who…

Often, entrepreneurs and marketers are looking for cases on the business they promote.It’s like copying a successful experience — “My friends (competitors) gave this kind of advertising, they had it effective, I will do the same.”⠀This approach will not work in some cases. Why?! – You ask?From the case, you see only an advertising strategy…

What should you pay attention to when analyzing a product (service) before launching an advertisement?⠀Who is your product for? What problems does the target audience solve with your product?What are the main objections of the target audience that stop them from buying?Understanding these issues is necessary for the formation of UTP, ads, landing pages and…

Do you often look at your smartphone screen?⠀Many people call smartphones a destructive force, but phone addiction isn’t really about notifications.⠀Analysts found that 89% of interactions with the phone are initiated by users themselves, and only 11% are initiated by notifications, and many users check their smartphone mostly automatically.Most of the time, people “stick”, flipping…

Instagram Stories has a new option: it will automatically optimize creatives and ad formats, creating multiple creative options for one ad. What’s the change?When you run an ad in Stories, the systems adapt it to the preferences of the audience and show each person the version of the ad that is most likely to resonate…

Personalization of advertising is the most relevant trend in recent years in digital.Do relevant personalized messages help advertisers communicate with their audiences?⠀The key findings of the MAGNA and IPG Media Lab study, The Pursuit of Relevance: All About Advertising Personalization: The preference of the audience for personalization of communication depends on the category of goods…

Today we will talk about cleaning the Instagram account from bots.Some say that it is necessary to clean everything and everyone, and others that there is no sense in this, let it be as it will be.We are often approached by customers, accounts that are spoiled by givas or cheats “for beauty”. Let’s get this…

What guarantees do you give? This is the most “favorite” question from customers for many specialists in the field of Digital – PPC advertising managers, SMMs, targetologists, marketers.⠀Of course, the client can be understood – he is afraid to entrust his money to anyone, afraid that he will be deceived or spend the budget in…