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Senior Specialist in Contextual Advertising
Alena Ilicheva – in the team of the agency Marketologiya.
Areas of expertise
PPC advertising
Discuss your project ↗Articles by this author
- What a PPC specialist will not promise
- Yandex Direct: automatic Yclid tags
- Do Yandex Direct and Google Ads campaigns need ongoing management?
- Yandex Metrica for display advertising
- Yandex Direct: setting up polygon targeting
- Interest targeting in the Yandex Advertising Network
- Google Ads: ready-to-use settings
- Yandex Metrica: important events
- Yandex Direct: operators
- Google Ads: Update
- Yandex Direct: video advertising
- Optimal budget for PPC advertising
- Yandex Advertising Network: a new widget
- Analytics: Cost per click
- Yandex Metrica: Attribution
- Google Ads: Update
- Conversions: Why Services Show Different Data
- Yandex Direct: DRF
- Yandex Direct: 6% of additional conversions
- Yandex Direct: ad impressions for synonyms
- Yandex Direct: banner ads in Navigator
- Sticky video players: their impact on advertising
- Yandex Direct: A/B tests
- How advertising agencies drain the budget
- Google ADS: Update
- Yandex Direct: automatic segments for retargeting
- Yandex Direct: Update
- Video advertising myths to stop believing
- VKontakte: tracking conversions
- Yandex Direct: an organization card instead of a business card
- While everyone is home: what to do in Yandex Direct
- Yandex Direct: clicks, impressions, conversions!
- Targeting: Audience Choice
- Video advertising: formats
- Return on investment by advertising channel
- Separate bid management
- Yandex Metrica: reports
- Yandex Direct: a banner above search suggestions
- Yandex Direct: bid management
- Yandex Direct: We make advertising more effective
- Yandex Direct: Update 2
- Yandex Direct: Updates
- Google Ads: New version of the editor
- Yandex Direct: Optimization
- Google ADS: A New Option
- Ads Manager: changes
- Yandex Direct: Update
- Yandex Direct: advertising is more effective
- How does the Yandex Advertising Network work, and who is it for?
- Yandex Direct: Updates
- Integration in Yandex Metrica
- Yandex Metrica: New Goals
- Yandex Metrica: Expenses
- PPC advertising
- Yandex Direct: what not to advertise
- Facebook: Advertising
- Search ads vs the Yandex Advertising Network
- Where does the advertising budget go?
- Advertising Personalization: Efficiency
- How to Advertise to a Competitor Audience
- Sberbank is thinking about consolidating advertising purchases of the entire ecosystem